Lipitor) FREE to people who have recently lost their jobs.
While the impact to their bottom line will be knocked a bit, it will
pale in comparison to the PR effect, and the goodwill. Smart move.
Time for us all to start looking at 'marketing' as a way to give
everyone unexpected benefits.
As simple as O-Cedar's cause related marketing program donating money
to Breast Cancer Network of Strength. Or Samsung putting free power
outlet stations in JFK airport. Or the really clever company that
paid to fill potholes in exchange for labeling each one with their logo.
Time for more of this thinking.
So who's gonna donate wireless beyond coffee shops?
Which liquor company might underwrite cab companies for a night?
And which one of those environmentally challenged dry-cleaning
companies will be the first to plant a tree for every order -- clean
clothes, green globe?
Now that marketing is seen more and more broadly, let's look at some
really worthwhile applications. Yes, beyond iPhone applications.
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